What are the questions and discussions that you can expect during a Google Analytics Interview Question? It’s best to prepare your answers for Google Analytics Interview Questions beforehand so you’ll know what to expect during the interview. Take a look at our digital marketing course in Kerala if you’re interested in learning about analytics and digital marketing.

Our goal is to help people understand the depth and intent of  Google Analytics Interview Questions, so I created a top  Interview Questions On Google Analytics and answers guide. Let’s begin.

Google Analytics Interview Questions & Answers 2022

1. Describe Google Analytics. 

Google Analytics Interview Questions almost always begin with this question. Google Analytics is a free web analytics tool offered by Google to help you track and analyze the performance of your website.

2. Why is Google Analytics so beneficial?

 Google Analytics is primarily used for –

  • Provides you with information about the country from which your visitors are coming
  • Behavioral analysis of consumers
  • Make your marketing channels more effective by analyzing data
  • Identify your most effective methods 
  • Enhance the conversion rate of your website

3. How can a website increase its traffic?

How can a website increase its traffic

Several methods and strategies can be used to increase traffic to any website. Search engine optimization, for example, is one of the most powerful methods for all the web owners nowadays. Banner ads on other websites are also a good way to divert traffic. Also, frequent posting of new products and news is very effective in this regard.

4. What is a session in google analytics?

 During a visit to a website, users can engage in a series of interactions which are recorded by Google Analytics, called sessions. The session of a user begins when they load your site and ends after 30 minutes of inactivity. The session starts when they load the site and ends after 30 minutes of inactivity. 

5. Google Analytics Goals: What are they?

Goals in Google Analytics allow you to track user interactions on your site. As one of the most important Google Analytics Interview Questions, it helps you measure how well your website converts and fulfills your target objectives. You can choose which interactions you want to track, such as visiting a thank you page after making a purchase, submitting a form, and downloading an ebook.

6. Bounce rate: what is it?

Bounce rate

Visits are measured by their bounce rate, which is how many people enter a website and then immediately leave. Basically, it represents the percentage of single-page sessions compared to the total number of visits or sessions, which is calculated by dividing total single-page sessions by total sessions.

7. How does Google Analytics help analyze data?

  • A website’s traffic sources
  • Conversions to goals
  • A list of the top pages
  • The target audience
  • Error on the website 

8. How will web analytics impact business in the future?

Any business can benefit from this powerful strategy. The very first benefit of this is that it will help all businesses deal with the growing challenge of competition. As well as this, it can help companies guarantee a stable and profitable work environment. The long-term benefits of Web analytics can be seen as a benefit of this approach.

9. Why would you choose Google Analytics over other similar tools?

There are many organizations that use Google Analytics, which is why you should know these Google Analytics Interview Questions. After all, it is a very popular tool. The app is available for free as well as a premium version designed specifically for enterprises. In comparison to other tools and platforms, Google Analytics has some excellent features and functionalities. It’s nice to know that everything can be modified, so users can always ensure that their fortune will be in their favor.

10. What is the role of Web Analytics in generating leads?

role of Web Analytics in generating leads

By analyzing website traffic, a company can gain insight into the behavior, nature, and other factors that contribute to site traffic. A business can generate a considerable amount of Metadata in this way and generate many more leads in a shorter period of time using Metadata. 

11. What do you think is the complexity of analyzing web traffic without the proper tool?

Obviously, it is impossible to understand or analyze traffic on a website without a proper tool. As a result, a lot of factors need to be considered all at once. Webmasters and business owners can’t do it all at once. Secondly, it requires a lot of time, which is already a major problem for many businesses in the current environment.

12. What does your definition of event tracking entail?

It is essentially a method by which Google Analytics code can be customized and applied. Targeting a specific group of internet users or monitoring an outcome that can help to divert traffic towards a site is the main aim.

13. Which is more important out of the bounce rate and exit rate?

There is no doubt that both can provide some of the most helpful information that can be used to boost the traffic on any website. Moreover, they offer clear information regarding any errors and problems that may prevent users from viewing the data and may cause visitors to leave the website immediately. There are certain situations where the same should be given special attention. These situations are considered when both increase greatly in a short period of time.

14. How does Google Analytics use the attribution model?

Assigning credit for sales and conversions to conversion paths depends on an attribution model, or set of rules. Among other things, user behavior and marketing strategies can be considered when setting your attribution model. According to the First interaction model, the first touchpoint has a 100% value.

15. Describe what pageviews are and how they are useful

Describe what pageviews are and how they are useful

Often, webmasters are interested in learning how much traffic is flowing to a specific page of their website. Here, Google Analytics uses the PageView metric. When calculating the traffic, they can also be used to determine which features of a website are the most popular. 

16. Is it possible to temporarily disable Google Analytics if you need to stop using it at any point?

The answer is yes, it can be done and it is fairly easy. 

17. How do Google Analytics events work and what do they mean?

Google Analytics includes an event tracking feature to help users understand the interests of past online visitors or traffic on a website. Based on the activities that happened on a website earlier, it provides accurate information that is easy to use. 

18. In Google Analytics, what will you define as a conversion?

There are times when predefined objectives need to be refined. Google Analytics needs to be able to understand the URL, so it should be characterized. However, this can sometimes prove difficult. Conversations is one of the very important modules in the approach because of changes that must be made familiar with Google Analytics. 

19. What are the three main aspects of event tracking?

Actions, Categories, and Labels are the three components. 

20. What is the limit of an overall number of websites for analytics traffic with Google Analytics?

The pace of the users in this area is not limited, so they can maintain the pace at any time.

21. How does Google Analytics define remarketing audiences?

Running remarketing campaigns with Google advertising requires a remarketing audience. Users who previously interacted with your website but did not convert might become your audience. Following the completion of the list, you can start your remarketing campaign and target those audiences with specific offers.

22. Exit Rate: What is it?

The Exit Percentage represents how many visitors left your site from a specific page or set of pages. It is the page from which the visitor left your site when leaving. On Google Analytics, you can find the Exit Page as follows:

The Behavior > Site Content > Exit Pages report gives you information on the number of Exits, page views, and exit percentages.

23. Search Depth: What is it?

The average search depth is a Google Analytics metric that represents the number of pages viewed by people after finishing a search. It is calculated as the sum of all search_depths overall searches / (search_transitions + 1).

24. How do Google Analytics’ filters work?

For each property, Google Analytics allows you to configure filters. You can use filters to segment the data into smaller groups. Based on your settings, you can choose which data to include in reports. The internal traffic display in inside analytics can be hidden, for example.

25. How do you access visitor personal information using Google Analytics?

Google Analytics does not allow you to access visitors’ personal information.

26. Is there a way to see where visitors click the most?

This extension of Chrome allows you to see click data right there on the page. In page analytics lets you find out which parts of the page visitors are clicking most often.

27. How do Analytics cookies work?

A Google Analytics Interview Guide wouldn’t be complete without this question. Cookies are small text files that are stored in visitors’ browsers when they visit the website. Cookies are browser specific and will only be stored on certain browsers when a visitor visits the website. In other words, the cookies stored by a user on their work laptop will differ from the cookies they store on their home computer.

28. UA tracking code: Where can you find it?

In the admin section of the web property, you will find the Universal Analytics tracking code.

29. What are the steps to creating your goal in Google Analytics?

  1. In Google Analytics, you can create a goal by following these steps: 
  2. Click on “Admin” in the navigation bar
  3.  Click on “Goals” under the View tab 
  4. Click “+New Goal”
  5.  Enter your goal parameters.

30. Is there a way to delete goals in Google Analytics?

A goal cannot be deleted. It can be disabled, however, so that it does not record.

31. How do you define Average Load Time?

How do you define Average Load Time

On average, how long it takes for a website to download and open in a browser.

32. In Google Analytics, how can the session time be changed?

I thought it would be good to cover another popular Google analytics interview question. Yes, we can change the session times from 30min to anything we want by clicking on the session settings in the admin section. 

33. Treemaps report – what is it?

It has made reporting easy. Many kinds of reports can be managed easily in GA thanks to treemap visualization. Treemap visualization shows the influence of a data set on the whole.. 

34. Which traffic types use automatic tagging?

Advertisers on Google use auto-tagging to track their traffic.

35. In Google Analytics, what is the demographic report?

Google Analytics offers demographics as well as interests through its ‘Audience Report’ which can be found in the ‘Audience Report’ section. Demographics in Google Analytics offers information on the age and gender of visitors as well as their online viewing and purchasing history. 

36. What does cohort mean in Google Analytics?

With cohort analysis in Google Analytics, you can explore cohort behavior over time by identifying users who share a common characteristic. 

For example, A report will give you all the behavioral data of the users who were acquired as a result of sending out a newsletter today.

37. Would it be possible to set up tracking for mobile phones?

Google offers phone call conversion tracking, which allows you to measure how effective your online advertising is at driving calls to your website. You can use this feature to measure how many calls come from mobile numbers.

Note: It tracks only whether or not people click on the “Call” button rather than whether they actually make a call. 

38. What does Google Analytics mean by site speed?

Google Analytics indicates your website page speed and helps you identify areas where your site can be improved. Slow loading times can affect your ranking on search engines. You can find site speed reporting under reports – select – behaviors – site speed. Google recommends a site speed under 3 seconds. Site speed measures three characteristics: response time, load time, and page speed. 

39. Benchmarking: What is it?

Google Analytics’ benchmarking tool is useful. You can understand the performance of your website by comparing it to past performance and to industry averages. This app is very informative because it shows trends in the industry and allows comparison to the competition.

40. In Google Analytics, what is meant by conversions and how can they be tracked?

As a result of performing the action you had hoped for, a user is considered a conversion and becomes a user. This represents a return on investment for the website. It is similar to tracking goals.

The goal tracking function in Google Analytics allows you to track conversions. For example, submission of forms, purchases, engagement levels, etc. 

You must properly set up your goals to get the most accurate results. A hack here is to break conversion tracking down into two categories, macro and micro goals. Macro goals are the ones that matter for your business such as orders or sales. Micro goals are the ones that matter for your site health and traffic such as the time you spent on the site, engagement, scroll depth, etc.

You can also track conversion paths with Google conversion path reports. It shows how a user converted instead of just where he did so. This helps you to strategize better.

41. Are there any ways to determine what keywords drive traffic to your website?

 To send traffic to your site, it’s essential to know what keywords your site ranks for. Here are a few tips. 

  • Integration of Google Search Console with Google Analytics
  • In Google Analytics, click Acquisition > Search Console > Queries. You will be able to see keywords, impressions, click-through rates, etc.
  • You can click any of the URLs on the Google Acquisition > Search Console > Landing Pages report to see what search terms users use to reach your page.

42. Are you able to track where your users are coming from?

Click on behavior, then select site content, to find out the source of traffic for a page. There, one can select the traffic of all web pages, a landing page or an exit page.

43. Google Analytics RPC: What is it?

Google Analytics RPC What is it

RPC describes the value of revenue per click and can be used for e-commerce sites to figure out which keywords are doing well for the campaign and conversion. The formula for RPC is total revenue divided by number of clicks.

44. Google Analytics uses a formula to calculate ROI. What is it?

An ROI analysis report shows data relating to the multi-channel funnels, and has the purpose of assessing how well a website achieves objectives, such as generating sales, engagement, leads, etc. ROI is calculated as: (Revenue – Cost)/ Cost.

45. What are the steps for creating a goal in Google Analytics?

It is very important to define your goals in Google Analytics Interview Questions. If you want to get information about conversions, you need to configure Google Analytics correctly. Follow these steps for creating a goal: 

  • Go to Admin
  • Go to View > Goals
  • Add + New Goal
  • Create a goal

46. What you should do to avoid spam in Google Analytics?

do to avoid spam in Google Analytics

It is possible to filter out spam data from sources.

47. Does Google Analytics allow customization?

There are some features and modules that can be modified to fit a user’s needs but not the entire Google Analytics. If the need arises, a few of them can be modified to fit a user’s needs.

48. How are clicks and visits different?

Visits show the length of time spent by users on a site. Clicks indicate the action taken on a website.

49. Time lag report: What is it used for?

Reports about time lags allow us to determine the time lapse between the initial session and the completion of the goal.

50. The Visit Duration report serves what purpose?

Visitors to the site are classified by the length of their stay based on the visit duration report.

51. In Google Analytics, what is the ‘Real Time’ report?

The real-time reports are available to provide information about traffic, insights, reactions, sources, and more in real time. The reports are updated instantly, and hits are reported instantly. 

To see them:

Navigate to your view>> Open reports>> Real-time

52. What is the Behaviour Flow Report in Google Analytics?

Using the behavior flow report, you can discover which content works best for your website, identify any content or continuity issues you have, as well as discover how users navigate through the page.

53. Google Analytics Audience Report: What is it?

Google Analytics Audience Report

The group can be based on any demographic or attribute that is relevant to your business. It could be simply customers who have previously purchased from you, or it could be as specific as customers who visited the page for product A and then returned within 5 sessions or 10 days to buy the product. The information can be broad or very specific based on your needs. It allows you to understand the buyer persona based on the visitors.

54. In Google Analytics, what is the demographic report?

Google Analytics offers demographics as well as interests through its ‘Audience Report’ which can be found in the ‘Audience Report’ section. Demographics in Google Analytics offers information on the age and gender of visitors as well as their online viewing and purchasing history.

55. Multi-Channel Funnel Reports: What are they?

You can also determine which marketing channel drives conversions with the help of a multi-channel funnel report. It shows which marketing channel works together to generate conversions. Utilizing a specific campaign, you can identify which of your marketing channels is generating conversions.

If you like to get more details on Inbound marketing 


We hope you found our Google Analytics Questions and Answers blog helpful. Please check back on a regular basis to stay updated. Aviv Digital The Best Digital Marketing Training Institute in Calicut is the best place to learn about and become an expert in Digital Marketing. 

Aviv Digital is one of the leading digital marketing training institutes in Kochi, Kerala. Our globally recognized certification programs include advanced SEO training, SEM, SMM, Email Marketing, and Inbound Marketing courses. We also provide detailed online classes for digital marketing courses. For more details regarding the course schedule and workshops,  contact us through a quote or call us right away at +91 8157998844 or +91 81569 9884

Which are my website’s top three pages?

You can see the most popular pages of your website by clicking the main “BEHAVIOR” tab, then clicking “Site Content”, then “All Pages”. Your site will now display all pages, with the most viewed pages at the top. It’s important to realize that this metric might not be the same as the top three landing pages (landing pages are the pages that lead people to your website). Every good website development company thinks of this aspect while developing a website as it’s an important metric to consider.

Which of my blog posts has been most read?

You will need to filter out any static pages of your website (/about or /services, for example) so you can see which blog posts are the most popular (assuming you have one tracking number for both your website and blog, which are hosted on the same domain).

How is my website traffic generated?

You can find out how visitors find your site using your site’s ACQUISITION tab in Google Analytics. It is divided into three sections:

Direct: You can direct a user to your domain by typing your domain name directly into their browser. For example, www.blog.twentyoverten.com.

Organic Search: You appear in the organic results when someone searches (for example, via Google) and the user clicks on your website

Referral: You receive a click-through from an external source (blog, another website, email – social media does not qualify).

Social: Thousands of users come to your site through social media platforms like LinkedIn, Facebook, and Twitter

Is my website being visited by other sites?

Make sure you check the Referral section in #6 every month to see what sites are sending traffic to your site. By clicking “Referral” from the list, you’ll see a list of referral sites sending traffic to your website (again, go to Acquisition > All Traffic Channels > then click “Referral”). In the case of advisors that belong to organizations such as NAPFA, Guidevine, etc, it would be a good sign to see traffic from those sites come your way.