It is true that Google search engine is the sovereign of the search engine market, but Bing Ads platform is getting popularity among the clients who want to expand their reach and exposure in search before advancing to display advertising.
A Bing Ads Certified professional is at an advantage for the following:
- Optimizing Ad Campaigns
- Increased proficiency in Bing Ads reporting and tools knowledge
- Advanced Bing Ads knowledge
- Membership benefits
Features of Bing Ads
- The Bing Ads certification will help you to understand how to manage and optimise a Bing Ads campaign.
- This is a free exam which consists of 100 multiple-choice questions and takes 90 minutes to complete.
- A candidate needs to score 80% or higher to pass the exam.
- The accredited professional status will expire after one year.
- If you do not pass the exam, you can easily retake it.
- This exam allows other screens to be open while the test is underway. So, you can take help from other sites to solve the intricate and tough questions.
Here, we are mentioning some tips regarding how you can crack your Bing Ads exam contentedly.
Thoroughly Study the Materials: Bing Ads offers a comprehensive study material (Bing Ads course) to all the test takers who want to appear the Bing Ads certification.
This course covers everything like from budgeting to features and even campaign optimisation. This should be your first step while taking the preparation for the exam.
You can read the full texts and every other minute details of the examination so that you can secure a good score in your exam.
Moreover, the training videos will help you to understand the concepts in a better way.
Use Bing Ads Platform: If you want to learn about Bing Ads, you need to use the online and Bing Ads Editor platforms.
While using the platform, you should create, manage and report on a campaign.
Practice Makes Perfect: Memorization of the study materials is good, but if you want to score higher, then you need to practice vigorously.
The more you practice, you better you will understand everything like how to set up a campaign, how to configure target options, how to change bill settings, how to pull reports, etc.
All these are valuable to you if you want to achieve a good score.
If you don’t have access to an account, then set up a test account first and now, practice the strategies of managing a Bing Ads account.
If you want to practice Bing Ads exam style questions before your exam, then you can use a free trial of iPass which will provide you with more than 50 questions and answers to assist in learning for the Google AdWords exam.
Moreover, iPass also offers paid exam study for the certification.
The Bing Ads exam is easier, but it consists of fewer tricky questions as compared to Google Ads exam.
Read the Questions Carefully: Before making the answers, carefully read the questions. If required, read twice before proceeding.
You need to understand what the questions are asking and then, accordingly give your answer.
This is an open book test, so you can always refer to questions online if you are not sure about them.
Learn the Difference Between Google AdWords and Bing Ads: Bing’s reports & features are quite different from Google.
You need to have an in-depth idea of both and must have an adequate knowledge of the difference between these two.
Before, jumping into your test, take a quick review of the below-mentioned things.
- Bing generates negative keyword conflict report.
- Bing has a range of reporting tabs and what reports fall into which reporting tab (Performance, Change History, Targeting, Campaign Analytics, and Billing & Budget).
- The Import campaigns tab
- What the delivery columns tell you in Bing.
Read Editorial Guidelines and Review: Since every search engine has their own set of rules regarding how to engage in the field of advertising, hence take a thorough look at “ Editorial guidelines” and “Editorial reviews”.
These will allow you to answer all the questions effective and which rule you need to follow when creating your content.
Hope, all the above-mentioned information will help you to crack your upcoming Bing Ads exam effectively and will help you to obtain a high score in your exam.
The benefits of becoming an accredited Bing professional will help you to achieve an official member badge from them.
This will certainly enhance your industry recognition and being added to the accredited professional membership directory.
Once you have cracked the exam, you will receive an accredited professional status for one year.
Let’s Discuss Elaborately Why Should You Get Bing Ads Certification?
- For Better Employment: If you will receive your Bing Ads certificate, then you will certainly surpass your contenders in the field of the job market.
This certificate truly depicts that you have an in-depth knowledge of the market.
Thus you will get more preference by the employer as compared to those who don’t have this certificate.
- Reflects Dedication: Your Bing Ad certificate will show how much dedicated and passionate you are in pursuing your course. Your employer will appreciate this and will certainly take you on board.
- Reflects Your Quality and Standard: The certificate will show that you have certain qualities and standard to become a marketer.
If you passed the exam with a distinction, then it truly portraits that you have all the qualities to become a good marketer in this field.
- Certification is the Measure of Your Credentials: In marketing and advertising business, there is no better way of showing off your credentials than providing evidence of certification.
The Bing Ad exam covers many areas and if you passed the test with a good score then this will show that you have an adequate knowledge in the field.
- Bing Ads Certification Provides a Sense of Accomplishment: You will certainly feel great when you finally pass your test and are recognized as a certified Bing Ad marketer.
Getting any professional certification will give you a great sense of accomplishment and personal achievement.
This will help you to establish your position firmly in this world and will give you the energy to move forward.
- Proofs Your Credibility: This certificate will improve your credibility and score and employers have a higher chance of trusting you as compared to those who don’t have any certifications.
This proves that you did some arduous effort in the field before being awarded with the certificate.
- Enhance Your Professionalism: This certificate will enhance your professionalism.
If you want to apply for a marketing job with a company, then this certificate will exhibit how much you are qualified in this field and in this way, it will enhance your professionalism.
- Boosts Your Ethics and Moral Approach: there is a code of conduct and ethics that you have to agree with before taking the course.
This is meant to help you do the marketing and advertising business within a certain code. This will improve you both as a person and as a prospective marketer.
- This Course Will Make You More Knowledgeable: There is a lot of information and knowledge about Bing Ads that you don’t know.
Taking the certification course will help you in enhancing your knowledge and will provide you with a lot of information.
These information are valuable and will help you on later.
- The Course is Free Absolutely: The training and accreditation are completely free which means this course will never burn your pocket.
- Do Things at Your Own Place: This course is very convenient for you. You don’t have to train or learn at a certain pace.
Work at your own comfortable pace and feel free to pause and continue later.
- You Can Finish the Exam at Your Own Time: If you are not comfortable or feeling a little nervous about taking the test, then you can pause the test.
Because you have unlimited time to finish the exam and can pause the exam any time and then again continue later when you feel ready and equipped enough to continue.
- Get a Chance to Interact with the Masters of Advertising: When receiving the training, you will get a chance to interact with the gurus and sagacious masters of marketing who have a profound knowledge in this field.
You can write to them and ask anything which you want to clarify.
This will enhance your knowledge and will help you understand the art of marketing and advertising in a better way.
- Get to Know More About the Basics of Advertising: The training and test will help you understand the basics and fundamental aspects of advertising. These are things that would otherwise have taken you years to learn.
- Enhance Your Proficiency in Terms of Advertising: It is true that only a few people have enough knowledge about advertising and they know how to make the most of the advertising.
Taking this test will help you become proficient in this field and you can apply it to grow your own business or you can use it to outscore others when applying for a job.
- Will Help You Discover Reporting Tool: Taking this course will help you understand the reporting tools and advert monitoring tools.
You will get an idea when an advert is doing perfectly and when it needs more work. This is a very important thing in marketing.
- Many People are Doing It: Nowadays, many people are taking the training and test as well. If you are to compete with these people in the marketing world, you have to take up the course to stay ahead of them.
- Improves Your Exposure in the Marketing World: The certification process right from the training to the test itself is a process that will increase your exposure in this field.
You will get equipped with the important aspects and terms used in the marketing world.
When the time comes for you to apply this aspects and terms, you will be comfortable with them as if have enough knowledge about them.
- You Will Get Included in the Professional Search: Once you passed the test, you will be included in the list of prospective marketers.
Those who are looking for certified professionals will be able to find you quickly.
This is important and will help you in getting employment quickly.This will enhance your visibility.
- Learn New Things: The certification program is not only designed for the novices. Even if you are an expert in the industry, you can learn many new things that you are not aware of earlier.
- Improves Your Performance: This program will improve your performance in terms of advertising and marketing. The core motto of this program is to help advertisers in getting great results for their advertising campaigns.
- Helps You to Save a Chunk of Money: If you are planning to conduct an advertising campaign for your own business in the near future so that you can ameliorate your growth and business, then you must this course.
This course will help you understand the basics and help you save money when running the ads.
Moreover, now you the right people whom you want to target and thus, this will give a great Return On Investment in the end.
Now, you have enough idea why this course is important for you. So, don’t waste your time and start taking preparation for your Bing Ads exam.
Travel the extra mile with our Bing Ads Training Courses and become a Bing Ads Certified Professional.
Aviv Digital is one of the leading institute offering digital marketing course in Calicut, Kerala. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. For more details, Contact us at: +91 8156998844